From Potential to Pathway: A Thought Leadership Piece by Yvonne Cohen
With 20 years in leadership development, career coaching, and Neuro-Linguistic Programming (NLP), I’ve supported hundreds of ambitious professionals who know they’re ready for more – but feel stuck. Not because they lack capability. Not because they lack motivation. But because no one has shown them how to move forward with clarity, confidence, and a real strategy.
At CareerFiX, I work with aspiring leaders – smart, driven professionals who want to make a bigger impact. They’re not looking for permission – they’re looking for the tools, mindset, and presence to lead.
Here’s how I help them make that shift.
The Problem No One Talks About: Invisible Potential
There’s a quiet challenge playing out in today’s workforce. I see it across industries—from corporates to not-for-profits to professional services. These professionals are capable, committed, and ready to grow. Yet when leadership roles open up, they’re often overlooked.
Why?
Because no one’s taught them how to think and act like a leader – or how to be seen as one. And the truth is, working hard isn’t enough. Leadership visibility doesn’t come from waiting patiently. It comes from showing up with strategy, alignment, and presence.
If you’ve ever been told to “wait your turn” or “just keep doing a great job” – that’s not a leadership plan. That’s a waiting game.
The CareerFiX Leadership Shift Map™
At CareerFiX, I’ve developed what I call the Leadership Shift Map™ – a practical, strategic, and personalised framework that helps aspiring leaders go from overlooked to influential. It’s made up of four key phases:
1. Clarify Your Leadership Identity
We start with getting clear on what matters to you. What are your values? What strengths are already influencing others – even if you don’t realise it yet? You can’t lead with confidence until you understand what drives you.
2. Build Your Strategic Brand
This isn’t about personal branding in a superficial sense. It’s about knowing how to communicate your leadership value in a way that connects. I guide my clients through defining a Personal Value Proposition – a powerful statement that positions them for the roles they want, not just the roles they’ve had.
3. Develop Leadership Communication & Influence
Executive presence isn’t reserved for the C-suite. It’s built through everyday moments – team meetings, 1:1s, cross-functional projects. We work on tone, clarity, confidence, and how to hold space in a room. Because leadership isn’t just what you say—it’s how you make people feel.
4. Navigate Strategic Growth with Confidence
Here’s where we align action with ambition. Whether you’re preparing for your first leadership role or a high-stakes project, we create a tailored roadmap: strategic networking, visibility planning, and performance storytelling. This is where potential starts to gain real momentum.
The Real Impact: What Happens When You Lead From Within
Let me share a quick story.
One of my clients, a mid-level operations professional in a global firm, came to me frustrated. She had been passed over twice for a team lead role. When we looked deeper, it wasn’t capability that held her back – it was visibility. She hadn’t communicated her leadership strengths in a way that connected with her stakeholders.
Together, we clarified her leadership story, strengthened her value proposition, and built confidence in her executive presence. Six months later, she was promoted – and invited to present to the regional board on strategic planning. The room responded differently. Because she showed up differently.
This Isn’t About Fixing You. It’s About Activating You.
I’m not in the business of fixing people. I’m in the business of revealing the leader that’s already there.
Many of my clients have been conditioned to “wait until they’re ready” – as if leadership is something that just happens after years of experience. But leadership isn’t a reward. It’s a skill that can be learned, developed, and embodied.
That mindset keeps professionals small.
CareerFiX exists to shift that mindset. I give aspiring leaders a clear structure, a strategic edge, a clear pathway, and the confidence to take control of their leadership growth. We don’t just work on resumes or LinkedIn. We work on how you think, how you lead, and how you position yourself.
Thought Leadership Is More Than Insight—It’s Responsibility
If you’re reading this and you know you’re capable of more, I want to say this clearly: you don’t have to wait. You don’t need a title to start leading. You need clarity, courage, and the right support.
And that’s what I offer. CareerFiX is not a one-size-fits-all coaching experience. It’s tailored, strategic, deeply personalised, and grounded in real outcomes. Because leadership isn’t found in templates – it’s found in people.
If You’re Ready to Lead—Lead Now
If you’re an aspiring leader tired of waiting to be seen, CareerFiX is here to help you lead now—not later.
Yvonne Cohen
Founder, CareerFiX
Career Coach. NLP Specialist. Strategic Leadership Partner.